Business-to-Business Buying: Challenges and Opportunities Rajdeep GrewalGary L. LilienShrihari Sridhar Perspectives 07 March 2015 Pages: 193 - 208
Wireless Carriers’ Exclusive Handset Arrangements: an Empirical Look at the iPhone Ting ZhuHongju LiuPradeep K. Chintagunta Research Article 27 February 2015 Pages: 177 - 190
Enhancing Crowdsourcing Success: the Role of Creative and Deliberate Problem-Solving Styles Dominik MahrAric RindfleischRebecca J. Slotegraaf Research Article 25 February 2015 Pages: 209 - 221
Measuring the Impact of a Conditional Cash Transfer Program on Consumption Behavior with Propensity Scoring Wagner A. KamakuraJose Afonso Mazzon Research Article 24 February 2015 Pages: 302 - 316
Assessing the Drivers of Short- and Long-Term Outcomes at Business Trade Shows Shrihari SridharClay M. VoorheesSrinath Gopalakrishna Research Article 24 February 2015 Pages: 222 - 229
The Future of Quantitative Marketing: Results of a Survey Donald R. LehmannOded NetzerOlivier Toubia Perspectives 23 January 2015 Pages: 5 - 18
Publication, Citation, Career Development, and Recent Trends: Empirical Evidence for Quantitative Marketing Researchers Surendra RajivJunhong ChuZhiying Jiang Research Article 06 January 2015 Pages: 71 - 90
The Long-Term Effect of Multichannel Usage on Sales Tolga BilgicerKamel JedidiScott A. Neslin Research Article 06 January 2015 Pages: 41 - 56
Multi-Market, Multi-Product New Product Diffusion: Decomposing Local, Foreign, and Indirect (Cross-Product) Effects Antonio Ladrón-de-GuevaraWilliam P. Putsis Research Article 17 December 2014 Pages: 57 - 70
Which Modeling Scholars Get Promoted, and How Fast? César ZamudioMeg Meng Research Article 10 December 2014 Pages: 91 - 104
An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research James AgarwalWayne S. DeSarboVithala R. Rao Perspectives 23 October 2014 Pages: 19 - 40
A New Portfolio Formation Approach to Mispricing of Marketing Performance Indicators: an Application to Customer Satisfaction David R. BellOlivier LedoitMichael Wolf Research Article 01 October 2014 Pages: 263 - 276
Asymmetric Impact of Reference Point Confidence on Consumer Evaluations H. Onur BodurNeeraj Arora Research Article 23 September 2014 Pages: 277 - 287
Why Choosing Healthy Foods is Hard, and How to Help: Presenting the 4Ps Framework for Behavior Change Zoe ChanceMargarita GorlinRavi Dhar Perspectives 12 September 2014 Pages: 253 - 262
Social Presence in Service Failure: Why It Might not be a Bad Thing Qimei ChenYi HeDana L. Alden Research Article 06 September 2014 Pages: 288 - 297
Shocks to Brand Equity: An Information Economics Perspective on the US Auto Industry 2006–2011 Joffre SwaitTulin ErdemTom Peters Research Article 29 August 2014 Pages: 317 - 332
Friends and Family: How In-Group-Focused Promotions Can Increase Purchase Karen Page WinterichVikas MittalVanitha Swaminathan Research Article 22 August 2014 Pages: 333 - 344
Education Consumption in an Emerging Market: Evidence from India Sachin SanchetiK. Sudhir Research Article 05 August 2014 Pages: 298 - 316
The Price Knowledge Paradox: Why Consumers Have Lower Confidence in, but Better Recall of Unfamiliar Prices Charlotte Gaston-BretonPriya Raghubir Research Article 06 June 2014 Pages: 214 - 224
Exploring the Relationship Between Online Search and Offline Sales for Better “Nowcasting” Sandeep R. ChandukalaJeffrey P. DotsonStefan Conrady Research Article 06 June 2014 Pages: 176 - 187
Perspectives on Bayesian Methods and Big Data Greg M. AllenbyEric T. BradlowRobert E. McCulloch Perspectives 05 June 2014 Pages: 169 - 175
There’s Something in a Name: Value Relevance of Congruent Ticker Symbols Raji SrinivasanNita Umashankar Research Article 31 May 2014 Pages: 241 - 252
The Strategic Implications of Switching Costs Under Customized Pricing Yuxin ChenPradeep BhardwajSridhar Balasubramanian Research Article 23 May 2014 Pages: 188 - 199
Efficiency Analysis of Marketing Organizations with Interconnected Departments Shrihari SridharMurali K. MantralaPrasad A. Naik Research Article 18 April 2014 Pages: 154 - 167
Understanding Homeowners’ Pricing Decisions: An Investigation of the Roles of Ownership Duration and Financial and Emotional Reference Points Katherine E. LovelandNaomi MandelUtpal M. Dholakia Research Article 18 April 2014 Pages: 225 - 240
An Across-Store Analysis of Intrinsic and Extrinsic Cross-Category Effects Venkatesh ShankarP. K. Kannan Research Article 18 April 2014 Pages: 143 - 153
Abandoning Innovation in Emerging Industries Rajshree AgarwalBarry L. BayusMary Tripsas Research Article 18 April 2014 Pages: 91 - 104
Hedging Customer Risk Christopher GroeningPinar YildirimPandu Tadikamalla Research Article 03 April 2014 Pages: 105 - 116
Price Expectations and Purchase Decisions: Evidence from an Online Store Experiment Sudipt RoyTat ChanAmar Cheema Research Article 18 March 2014 Pages: 117 - 130
Effect of Time Preferences on Optimal Prices and Profitability of Advance Selling René SchaafBernd Skiera Research Article 13 March 2014 Pages: 131 - 142
Customer Needs and Solutions - Mission, Vision, and Strategies Editorial 29 January 2014 Pages: 1 - 4
The Construct, Measurement, and Impact of Employee Engagement: a Marketing Perspective V. KumarAnita Pansari Original Paper 15 January 2014 Pages: 52 - 67
Carbon Footprints in the Sand: Marketing in the Age of Sustainability Christopher GroeningJ. Jeffrey InmanWilliam T. Ross Jr. Original Paper 07 January 2014 Pages: 40 - 51
Choice of Geographical Location as Governance Strategy in Outsourcing Contracts: Localized Outsourcing, Global Outsourcing, and Onshore Outsourcing Anindita ChakravartyRajdeep GrewalV. Sambamurthy Original Paper 06 January 2014 Pages: 11 - 22
A Diffusion Model for Preannounced Products Delphine ManceauJehoshua EliashbergMeng Su Original Paper 20 December 2013 Pages: 77 - 89
Assessing Brand Equity Through Add-on Sales Donald R. LehmannShuba Srinivasan Original Paper 18 December 2013 Pages: 68 - 76
Conceptualizing and Measuring Prospect Wants: Understanding the Source of Brand Preference Geraldine FennellGreg M. Allenby Original Paper 12 December 2013 Pages: 23 - 39
