1. Customer Needs and Solutions - Mission, Vision, and Strategies

   Editorial 29 January 2014 Pages: 1 - 4

2. David Schmittlein on Marketing

   • David C. Schmittlein

   Perspective 05 February 2014 Pages: 5 - 10

3. Choice of Geographical Location as Governance Strategy in Outsourcing Contracts: Localized Outsourcing, Global Outsourcing, and Onshore Outsourcing

   • Anindita Chakravarty
   • Rajdeep Grewal
   • V. Sambamurthy

   Original Paper 06 January 2014 Pages: 11 - 22

   

4. Conceptualizing and Measuring Prospect Wants: Understanding the Source of Brand Preference

   • Geraldine Fennell
   • Greg M. Allenby

   Original Paper 12 December 2013 Pages: 23 - 39

   

5. Carbon Footprints in the Sand: Marketing in the Age of Sustainability

   • Christopher Groening
   • J. Jeffrey Inman
   • William T. Ross Jr.

   Original Paper 07 January 2014 Pages: 40 - 51

   

6. The Construct, Measurement, and Impact of Employee Engagement: a Marketing Perspective

   • V. Kumar
   • Anita Pansari

   Original Paper 15 January 2014 Pages: 52 - 67

   

7. Assessing Brand Equity Through Add-on Sales

   • Donald R. Lehmann
   • Shuba Srinivasan

   Original Paper 18 December 2013 Pages: 68 - 76

   

8. A Diffusion Model for Preannounced Products

   • Delphine Manceau
   • Jehoshua Eliashberg
   • Meng Su

   Original Paper 20 December 2013 Pages: 77 - 89