1. Why Choosing Healthy Foods is Hard, and How to Help: Presenting the 4Ps Framework for Behavior Change

   • Zoe Chance
   • Margarita Gorlin
   • Ravi Dhar

   Perspectives 12 September 2014 Pages: 253 - 262

   

2. A New Portfolio Formation Approach to Mispricing of Marketing Performance Indicators: an Application to Customer Satisfaction

   • David R. Bell
   • Olivier Ledoit
   • Michael Wolf

   Research Article 01 October 2014 Pages: 263 - 276

3. Asymmetric Impact of Reference Point Confidence on Consumer Evaluations

   • H. Onur Bodur
   • Neeraj Arora

   Research Article 23 September 2014 Pages: 277 - 287

   

4. Social Presence in Service Failure: Why It Might not be a Bad Thing

   • Qimei Chen
   • Yi He
   • Dana L. Alden

   Research Article 06 September 2014 Pages: 288 - 297

   

5. Education Consumption in an Emerging Market: Evidence from India

   • Sachin Sancheti
   • K. Sudhir

   Research Article 05 August 2014 Pages: 298 - 316

   

6. Shocks to Brand Equity: An Information Economics Perspective on the US Auto Industry 2006–2011

   • Joffre Swait
   • Tulin Erdem
   • Tom Peters

   Research Article 29 August 2014 Pages: 317 - 332

   

7. Friends and Family: How In-Group-Focused Promotions Can Increase Purchase

   • Karen Page Winterich
   • Vikas Mittal
   • Vanitha Swaminathan

   Research Article 22 August 2014 Pages: 333 - 344