1. CNS as Venture Capitalist

   • Min Ding

   Editorial 20 December 2014 Pages: 1 - 4

2. The Future of Quantitative Marketing: Results of a Survey

   • Donald R. Lehmann
   • Oded Netzer
   • Olivier Toubia

   Perspectives 23 January 2015 Pages: 5 - 18

   

3. An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research

   • James Agarwal
   • Wayne S. DeSarbo
   • Vithala R. Rao

   Perspectives 23 October 2014 Pages: 19 - 40

   

4. The Long-Term Effect of Multichannel Usage on Sales

   • Tolga Bilgicer
   • Kamel Jedidi
   • Scott A. Neslin

   Research Article 06 January 2015 Pages: 41 - 56

5. Multi-Market, Multi-Product New Product Diffusion: Decomposing Local, Foreign, and Indirect (Cross-Product) Effects

   • Antonio Ladrón-de-Guevara
   • William P. Putsis

   Research Article 17 December 2014 Pages: 57 - 70

   

6. Publication, Citation, Career Development, and Recent Trends: Empirical Evidence for Quantitative Marketing Researchers

   • Surendra Rajiv
   • Junhong Chu
   • Zhiying Jiang

   Research Article 06 January 2015 Pages: 71 - 90

   

7. Which Modeling Scholars Get Promoted, and How Fast?

   • César Zamudio
   • Meg Meng

   Research Article 10 December 2014 Pages: 91 - 104