1. Fair Wealth

   • Min Ding

   Perspectives 12 March 2015 Pages: 105 - 112

2. JB Steenkamp on the Success of Marketing Scholarship in Netherlands

   • Rajdeep Grewal
   • Jan-Benedict E. M. Steenkamp

   Perspectives 09 April 2015 Pages: 113 - 118

3. The Technological Conundrum: How Rapidly Advancing Technology Can Lead to Commoditization

   • Tat Y. Chan
   • Ravi Dhar
   • William Putsis

   Research Article 17 April 2015 Pages: 119 - 132

   

4. Base + Add-on Pricing in Extremely Competitive Categories

   • Ruijiao Guo
   • Purushottam Papatla

   Research Article 29 April 2015 Pages: 133 - 147

   

5. Retaining Talented Salespeople

   • Steven Lu
   • Andre Bonfrer
   • Ranjit Voola

   Research Article 02 April 2015 Pages: 148 - 164

   

6. Implementing Retail Category Management: a Model-Based Approach to Setting Optimal Markups

   • Michel Wedel
   • Jie Zhang
   • Fred Feinberg

   Research Article 20 March 2015 Pages: 165 - 176

   

7. Wireless Carriers’ Exclusive Handset Arrangements: an Empirical Look at the iPhone

   • Ting Zhu
   • Hongju Liu
   • Pradeep K. Chintagunta

   Research Article 27 February 2015 Pages: 177 - 190