1. What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice?

   • John Roberts
   • Ujwal Kayande
   • Rajendra K. Srivastava

   Editorial Open access 13 October 2015 Pages: 245 - 250

   

2. Millions of Opportunities: An Agenda for Research in Emerging Markets

   • Rajesh Chandy
   • Om Narasimhan

   Research Article 19 October 2015 Pages: 251 - 263

   

3. Research Opportunities in Emerging Markets: an Inter-disciplinary Perspective from Marketing, Economics, and Psychology

   • K. Sudhir
   • Joe Priester
   • Wendy Wood

   Research Article 28 March 2015 Pages: 264 - 276

   

4. Exploration- and Exploitation-Oriented Marketing Strategies and Sales Growth in Emerging Markets

   • Omar Rodriguez Vila
   • Sundar G. Bharadwaj
   • S. Cem Bahadir

   Research Article 27 August 2015 Pages: 277 - 289

   

5. The Multidimensional Nature of Product Perceptions within Asia

   • Giana M. Eckhardt
   • Luming Wang

   Research Article 07 April 2015 Pages: 290 - 301

   

6. Measuring the Impact of a Conditional Cash Transfer Program on Consumption Behavior with Propensity Scoring

   • Wagner A. Kamakura
   • Jose Afonso Mazzon

   Research Article 24 February 2015 Pages: 302 - 316

7. Online Retailing Paired with Kirana—A Formidable Combination for Emerging Markets

   • Piyush Kumar Sinha
   • Srikant Gokhale
   • Saurabh Rawal

   Research Article 13 October 2015 Pages: 317 - 324

8. Developing Customer Solutions for Subsistence Marketplaces in Emerging Economies: a Bottom–Up 3C (Customer, Community, and Context) Approach

   • Srinivas Venugopal
   • Madhubalan Viswanathan

   Research Article 28 April 2015 Pages: 325 - 336