1. Satisfaction—Repurchase Intentions Relationship: Exploring the Contingent Roles of Consideration Set Size and Price Consciousness

   • Vishal Bindroo
   • Xin He
   • Raj Echambadi

   Research Article 19 September 2016 Pages: 115 - 125

   

2. The Asymmetric Effects of Positive Or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion

   • Kunter Gunasti
   • Hans Baumgartner

   Research Article 08 September 2016 Pages: 126 - 143

   

3. Measuring Economic Efficiency in the Motion Picture Industry: a Data Envelopment Analysis Approach

   • Moez Hababou
   • Nawel Amrouche
   • Kamel Jedidi

   Research Article 28 November 2016 Pages: 144 - 158

   

4. Intra-Standard Competition: The Joint Impact of an Installed-User Base and a Supporting-Firm Base in Markets with Network Effects

   • Qi Wang
   • Huazhong Zhao
   • Jinhong Xie

   Research Article 01 August 2016 Pages: 159 - 174