Definitions
Veganism is the practice of abstaining from the use of animal products, whether it is for food, clothing, or otherwise. Individuals adhering to veganism are referred to as vegans, and the products they choose to purchase or consume are absent of ingredients sourced from animals.
Innovations are products that are appreciated as new and novel by consumers. Vegan food innovations subsequently refer to vegan food products that are seen as new and novel among potential consumers.
After their initial introduction to the market, innovations are purchased, or adopted, by a growing number of consumers over time. The process through which the innovation reaches the hands of more and more adopters is referred to as diffusion.
Introduction
The intense agricultural activity required to satisfy the greater demand of an increasing global population relies on nonrenewable resources, such as fossil fuels and land. Given that 33% of the planet’s arable land is used to grow crops for animal...
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Dedehayir, O., Riverola, C., Velasquez, S., Smidt, M. (2019). Diffusion of Vegan Food Innovations: A Dual-Market Perspective. In: Leal Filho, W., Azul, A., Brandli, L., Özuyar, P., Wall, T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham. https://doi.org/10.1007/978-3-319-71062-4_16-1
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