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Organisationskultur und Unternehmenskommunikation

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Handbuch Unternehmenskommunikation

Zusammenfassung

Organisationskultur ist ein entscheidender Faktor, um Unternehmenskommunikation authentisch erscheinen zu lassen. Um von Nutzen zu sein, sollte die Kultur eines Unternehmens systematisch erfasst, und in Hinblick auf eventuelle Widersprüche interpretiert werden. Interne Kommunikation ist ein Werkzeug, um sowohl Mitarbeiter in ihrer Organisation kulturell einzubinden wie auch, um zukunftsgerichtete, angestrebte Identitäten zu vermitteln, und so Organisationskultur proaktiv zu gestalten.

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Authors and Affiliations

  1. Department of Communication and Culture, The Nordic Centre for Internet and Society, Oslo, Norwegen

    Christian Fieseler

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  1. Christian Fieseler
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Correspondence to Christian Fieseler .

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Editors and Affiliations

  1. Institut für Kommunikations- und Medienwissenschaft, Universität Leipzig, Leipzig, Germany

    Ansgar Zerfaß

  2. Publizist und Unternehmensberater, Wuppertal, Germany

    Manfred Piwinger

  3. Institut für Kommunikationswissenschaft, Westfälische Wilhelms-Universität Münster, Münster, Germany

    Ulrike Röttger

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Fieseler, C. (2020). Organisationskultur und Unternehmenskommunikation. In: Zerfaß, A., Piwinger, M., Röttger, U. (eds) Handbuch Unternehmenskommunikation. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-03894-6_19-1

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  • DOI: https://doi.org/10.1007/978-3-658-03894-6_19-1

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