Overview
- Shows how creativity drives design and innovation
- Reports on strategies for innovative different types of businesses
- Describes methods for improving communication and branding through design
Part of the book series: Lecture Notes in Networks and Systems (LNNS, volume 276)
Included in the following conference series:
Conference proceedings info: AHFE 2021.
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Table of contents (74 papers)
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Communication of Design
Other volumes
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Advances in Neuroergonomics and Cognitive Engineering
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Advances in Industrial Design
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Advances in Ergonomics in Design
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Advances in Safety Management and Human Performance
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Advances in Human Factors and Ergonomics in Healthcare and Medical Devices
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Advances in Simulation and Digital Human Modeling
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Advances in Human Factors and System Interactions
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Advances in the Human Side of Service Engineering
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Advances in Human Factors, Business Management and Leadership
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Advances in Human Factors in Robots, Unmanned Systems and Cybersecurity
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Advances in Human Factors in Training, Education, and Learning Sciences
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Advances in Human Aspects of Transportation
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Advances in Artificial Intelligence, Software and Systems Engineering
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Advances in Human Factors in Architecture, Sustainable Urban Planning and Infrastructure
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Advances in Physical, Social & Occupational Ergonomics
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Advances in Manufacturing, Production Management and Process Control
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Advances in Usability, User Experience, Wearable and Assistive Technology
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Advances in Creativity, Innovation, Entrepreneurship and Communication of Design
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Advances in Human Dynamics for the Development of Contemporary Societies
Keywords
- Creativity in Business Innovation
- Innovation in Small- and Medium-sized (SME) Enterprises
- Sustainable Business Strategies
- Managing Human Capital
- Contextual thinking
- Developing Entrepreneurial Competencies
- User Experience in Visual Communication
- Design Thinking
- Design for Cultural Heritage
- Managing Digital Innovation
- Creative Design Process
- Brand Awareness and Communication
- Emotion-Based Design
- Collaborative Design
- Humanising Design
- AHFE 2021 Proceedings
About this book
This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.
Editors and Affiliations
Bibliographic Information
Book Title: Advances in Creativity, Innovation, Entrepreneurship and Communication of Design
Book Subtitle: Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA
Editors: Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon
Series Title: Lecture Notes in Networks and Systems
DOI: https://doi.org/10.1007/978-3-030-80094-9
Publisher: Springer Cham
eBook Packages: Engineering, Engineering (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
Softcover ISBN: 978-3-030-80093-2Published: 02 July 2021
eBook ISBN: 978-3-030-80094-9Published: 01 July 2021
Series ISSN: 2367-3370
Series E-ISSN: 2367-3389
Edition Number: 1
Number of Pages: XVIII, 627
Number of Illustrations: 66 b/w illustrations, 185 illustrations in colour
Topics: Engineering Economics, Organization, Logistics, Marketing, Branding, Entrepreneurship, Industrial Design